I'm Still Not Tired - Larkin Callaghan

Larkin Callaghan recently completed her doctorate in health behavior and public health education at Columbia, focusing on women's health and global health development. With research and program experience in HIV and sexual health, social network building, trauma and violence, drug and alcohol abuse, and how socioeconomic status and history of abuse contribute to health and social mobility, she specializes in women's and adolescent health, population health, communication and social marketing and the health of vulnerable populations - and how they relate to one another. She also works as a UN Correspondent for MediaGlobal, covering issues affecting the least developed countries, with a not-exclusive focus on global health. She posts about public health, sociology and social justice, human rights, research, and gender. She manages the Reproductive Health Daily Tumblr and is a fellow in Health Communication and Epidemiology at Columbia's Mailman School of Public Health, where she writes and uses social and new media to promote research that focuses on health disparities, access and rights. She’s an avid runner and a California loyalist, and also posts longer opinion pieces on I'm Not Tired Yet at https://larkincallaghan.wordpress.com/.
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Posts I Like
Posts tagged "advertising"

In case you were interested in using vodka to measure the merits and statuses of sex workers, I’ll just direct you here…

I am thrilled to now be a regular contributor to About Face. This non-profit organization educates and equips women and girls with the tools to critically analyze media messages that are directed at them and can affect their self-esteem and body image. They offer media literacy workshops, are designing a curriculum, and have action groups that allow girls to become engaged in developing their media literacy.

Check out my first post, about Kellogg’s “Special K Challenge” and how it is a thinly veiled campaign that supports a fasting mindset contributing to disordered perceptions of what a healthy nutritious diet truly is.

There is no question that many feminists are aware of the fact that simply because a woman makes a sexist or misogynistic joke doesn’t mean it loses its gendered punch. What do you think of women who manipulate a sexist power structure instead of fighting it to try to get ahead? I discuss the advertising of Whitney Cummings’ new TV show here - tell me your thoughts.

It seems like Yoplait might not have gotten the entire message when they were called out for advertising that was sexist and normalizing of disordered and unhealthy eating…what do you think about my assessment?

In fact, it’s getting worse. And women are bearing the brunt.

It seems Aveeno thinks you’re ugly.

Unfortunately, the whole commercial isn’t uploaded, and this YouTube snippet is all I could get of it. At any rate, the woman says, “Wouldn’t it be great if your natural beauty was this flawless, too?”

Your natural beauty is beautifully natural, and flawless in its unique way. If a moisturizer keeps your skin healthy, by all means, use one - but not only does everyone not need one, for some people it can mar their natural beauty with breakouts and blemishes if too oily. If you do struggle with acne or blemishes, your doctor can help you with that, and there are many solutions from oral medications to creams. Making you feel bad is not one of those solutions.

This is a bit of a bummer, because Aveeno does seem to use better ingredients than some other product lines. I’ll try to find or record the whole commercial to post.

In light of all the on-point criticism of the ridiculous feminine hygiene ads and how they portray a woman’s relationship with her reproductive organs, I think we should point out a couple things.

First, douching is actually not good for you - it disrupts the balance of good versus not so good bacteria, which maintains a certain acidity level which in turn is key to a healthy vagina. Douching can disrupt this balance, which can cause an over-growth of the bad bacteria. This can lead to yeast infections and bacterial vaginosis; both of which are uncomfortable and cause symptoms that are more disruptive than the non-existent issues one thought they were getting rid of in the first place.

It doesn’t take a genius to deduce that these people are telling women that their vagina needs to smell like a Laura Ashley store. It doesn’t. It should look and smell the way it has for centuries. Vaginas have spawned babies for generations without the help of re-branding and perfume, and it seems the marketing effort could be better spent educating men and women that the vagina isn’t supposed to be the site of daisy chain making and delicate blossoms.

Read the rest of this post here!

Is this how you feel at the gym? Let’s discuss here. (Thanks for the pic, Equinox.)

Is this how you feel at the gym? Let’s discuss here. (Thanks for the pic, Equinox.)